Sergio Monje

La pregunta más importante

La pregunta más importante

(The most important question)

2019, video on media facade, 4' 31''

What would you do if you didn’t have to work to make a living?

Sometimes questions arise that, however simple, have the potential to change the world and open a crack in reality through which other possible worlds can emerge. An idea that once seemed utopian now appears plausible and necessary.

Technological advances now allow us to produce much more with much less effort, replacing human labour—both physical and cognitive—at an ever-accelerating pace. This new scenario forces us to reconsider the boundaries of possibility and, therefore, the world we aspire to. What if, for the first time, a world that is not only fairer but radically new and truly free were within reach, and we simply hadn’t realized it yet?

Video produced for the Media Façade of Etopia Centre for Art and Technology (Zaragoza), as part of the 4th Media Façade Academy within the European project smART Places.

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